Metadata
Big you lo-fi big crucifix fanny keffiyeh lyft. Kombucha boys gatekeep meggings hexagon whatever juice. Stumptown sriracha unicorn pack pack shaman readymade raclette unicorn. Big ethical ethical 3-moon twee selfies thundercats asymmetrical.
"Fibre Cities" is an arcade game designed to showcase the high-speed fibre connectivity offered by Openreach. Set to be played on interactive billboards around the UK, the game was intended for launch in March 2020 but was postponed due to Covid-19. The game's innovative setup allows players from different cities to compete against each other in real-time, showcasing the speed and reliability of Openreach's fibre network.
Input
My role began with an in-depth analysis of Openreach's vision for demonstrating their network's capabilities. Opting for a bold colour scheme of magenta and blue against black, the intention was to capture the essence of speed and technology, making the abstract concept of fibre connectivity tangible and engaging.
Process
Development involved a series of iterative designs and feedback, ensuring the game's visual identity resonated with its target audience while accurately representing the capabilities of fibre technology. This approach allowed for a flexible adaptation of the design elements to align with the project's objectives, focusing on creating an engaging and visually compelling experience that highlights the real-time interaction enabled by Openreach's network.
Output
The final brand identity for "Fibre Cities" is a vivid representation of Openreach's fibre connectivity, using the chosen colour palette to create a sense of movement and energy. This identity not only captures the attention but also symbolises the game's core concept of connecting players across distances with unparalleled speed. The design invites users into an exciting, technology-driven experience, emphasizing the power of Openreach's fibre network to facilitate instant, seamless connections.
