Metadata
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The partnership between IMG, Nike, and LYG aimed to enhance the London Youth Games event experience through thoughtful environmental design. Focused on Crystal Palace London Sports Centre, the project sought to harmonize the visions of all stakeholders to create an immersive and cohesive event atmosphere.
Input
With Crystal Palace London Sports Centre as the canvas, the project began with a deep dive into understanding the event's stakeholders, including Nike, LYG, and IMG Endeavour. Key considerations included aligning brand identities, accommodating diverse participant and spectator needs, and maximizing the venue's potential for creating memorable experiences.
Process
IMG Endeavour took a hands-on approach, conducting on-site visits to Crystal Palace London Sports Centre to assess its layout, ambience, and logistical requirements. Through collaborative workshops and consultations with Nike, LYG, and venue management, creative solutions were developed to enhance the event's visual appeal, flow, and functionality.
Output
The outcome was a meticulously designed event space that seamlessly integrated Nike's brand ethos, LYG's community spirit, and IMG creative vision. From spatial layouts to signage, installations, and experiential elements, every aspect of the environmental design contributed to a cohesive and immersive London Youth Games experience.
