Metadata
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Embarking on creating a distinct identity for Milliseconds Faster, a new startup in fitness and technology, the focus was on showcasing its innovative approach to enhancing sports performance through scientific insights. The challenge lay in crafting a visual language that translates the startup's unique work in cognitive training for combat sports into an accessible and engaging brand identity.
Input
The initial phase centred on understanding Milliseconds Faster's target audience—athletes seeking a competitive edge through cognitive and physiological improvements. This exploration was crucial to developing a brand identity that resonates with both professional athletes and fitness enthusiasts, emphasising the startup's dedication to scientific precision and innovation.
Process
The design process took a holistic approach, with the Fibonacci sequence guiding the structure of every design element, from text styles and grids to colour tints. This method was chosen to reflect Milliseconds Faster’s unique blend of neuroscience and technology, aiming to establish a brand identity that captures the startup's mission of transforming sports training through scientific accuracy and innovation.
Output
The final brand identity for Milliseconds Faster stands as a bold and vivid testament to the seamless fusion of science and athleticism. Defined by its understated striking boldness and vibrant contrasts, it presents a visual statement that encapsulates the essence of innovation in combat sports training.
